Why hire ATL instead of a RevOps employee?

We are not replacing the hire. Hiring and ramping takes 6 or more months. We build the foundation in 4 to 6 weeks so your first RevOps hire inherits working systems instead of starting from zero. Higher success rate, faster impact.

GTM Engineering for Seed–Series B

We build the infrastructure that makes your GTM stack run automatically

Data pipelines, routing logic, execution playbooks, and dashboards. 3–6 production workflows shipped in 4–6 weeks. Built to hand off to your next hire.

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We work with Clay HubSpot Salesforce Apollo Instantly ZoomInfo n8n Supabase Dripify OpenAI Claude + more

Client results

24hr → 4min

Lead response time

25x

Outbound volume increase

4,600+

Qualified accounts scored

46%

Increase in demos booked

The Problem

Most GTM stacks don't behave like a system

Your team bought Clay, Gong, Apollo. But leads still leak, data doesn't sync, and AI tools sit unused.

Adding AI to broken infrastructure makes problems worse, faster. The constraint isn't technology. It's the plumbing connecting it.

What ATL Builds

The infrastructure layer

Data Scraping, enrichment, normalization, scoring
Routing Assignment rules, ownership, SLAs, triggers
Execution Tasks, sequences, follow-ups, playbooks
Visibility KPI dashboards, operating metrics, pipeline reports
Reliability Documented workflows, ready for handoff
Optimization Stack consolidation, cost reduction

Clean pipelines your AI tools can use. Workflows that run on their own. Systems your next hire inherits.

What changes after ATL

Before

Lead assignment takes hours, deals slip through
Reps ask "what do I do next?" every time
Forecasts built on guesswork from stale data
New hires spend months figuring out fragmented systems
AI tools sit unused because the data is too messy

After

Sub-5 minute routing, zero leakage
Automated playbooks trigger by deal stage
Real-time dashboards with reconciled forecasts
New hires inherit documented, working workflows
AI integrates with clean, structured data

Workflow Library

What a sprint typically ships

In a sprint we deliver 3–6 production workflows from this menu, tailored to your stack and priorities.

Lead Lifecycle & Routing

Enrichment, deduplication, owner routing, speed-to-lead alerts, SLA enforcement, source normalization, lead governance.

Meeting to Revenue

Booking triggers, pre-call briefs, follow-up task automation, stage movement rules, post-call summaries with next steps.

Outbound Engagement

List building, scoring, sequencing gates, trigger-based outbound, signal-based personalization at scale.

Pipeline Hygiene & Visibility

Stale opportunity nudges, stage validation, auto-generated weekly KPI packs, executive dashboards.

Reliability & Governance

Workflow mapping, monitoring, documentation, ownership models, handoff playbooks.

Custom Builds

Product signal scoring, multi-product routing, custom data pipelines, competitive intelligence, TAM analysis, attribution.

How We Work

Low risk start, fast delivery

Two main ways to engage. Both designed so you see progress fast and never feel locked in.

Low Risk Start

Systems Scan

A diagnostic that produces a build-ready plan. Walk away with clarity on what's broken and what to fix first, even if you don't proceed.

100% credited toward a sprint within 30 days.

Full Engagement

Automation Sprint

Ship 3–6 production workflows in 4–6 weeks. Design, implementation, documentation, training, and handoff. Typical payback: 2–3 months.

Your team commits roughly 2 hours per week.

Week 1

Design + Alignment

Map current state, prioritize outcomes, design workflows.

Week 2

First Workflow Live

See real progress. Course-correct early if needed.

Weeks 2–5

Build & Ship

Incremental delivery with weekly check-ins.

Final Week

Handoff

Documentation, training, and a roadmap for what comes next.

Progress, not promises

First workflow ships by week 2. You see real output before you're halfway through the engagement.

Weekly check-ins

Course-correct or stop if it's not working. No six-week reveal where you hope it all came together.

Built for handoff

Every workflow comes with documentation, video walkthroughs, and a trained internal owner. We leave, it keeps running.

Other ways to work together

Not every engagement is a sprint. We flex to what you actually need.

Flexible Hourly Support

Not-to-exceed blocks with weekly priorities. Good for targeted fixes, ongoing tweaks, or when you need a specific workflow built without a full sprint commitment.

Fractional GTM Engineer

1–2 days a week, embedded with your team. Keeps your systems running and evolving until you hire full-time, or alongside your ops team for extra technical depth.

Results

Real outcomes from real engagements

Infrastructure work shows up in the numbers. Here's what it looked like for two recent clients.

Outbound Infrastructure

Gather

Formerly BeHeard Labs. First GTM hire starting. Needed outbound systems operational before validating headcount.

24hr → 4minlead response time

25xdaily personalized emails (200 → 5,000)

1,200qualified leads per month

"Eric and ATL created an incredible infrastructure we are using today to find prospects, enrich contacts, and send personalized emails at scale."

Jay Flaherty, Head of GTM

TAM Analysis + Scoring

Dyneti

Standard databases couldn't capture niche B2B buying signals. Needed custom TAM analysis beyond Apollo and ZoomInfo.

4,600+qualified accounts via custom scrapers + proprietary scoring

46%increase in demos booked

"The mixture of custom scrapers and lead scoring provided the best picture of our market we have seen."

Julia Zheng, CEO

Who This Is For

Is this a fit?

Seed – Series B

First sales hire incoming or founder-led sales hitting limits. You need systems before you need headcount.

RevOps / GTM Leaders

Strategy is clear. Bandwidth or technical depth to build is missing. You know what you want, you need someone to ship it.

Founder + CRO

Revenue growing, team expanding. Current "systems" are spreadsheets and manual processes that won't survive the next hire.

Not a fit: teams without an internal owner, or orgs looking for someone to run their reps or write their messaging.

FAQ

Common questions

Will you change our stack?

We work with what you have. If we recommend new tools, they'll be the smallest set needed to get the job done. We often reduce spend by consolidating and optimizing underused tools.

What if we already have RevOps?

We work alongside your team to expand capabilities and ship faster. Not replacing anyone. Augmenting bandwidth and technical depth.

Why ATL instead of hiring RevOps?

We're not replacing the hire. Hiring and ramping takes 6+ months. We build the foundation in 4–6 weeks so your first RevOps hire inherits working systems instead of starting from zero. Higher success rate, faster impact.

Can you run our outbound?

No. We build systems, not fill quota. It's up to your team to maintain and expand the foundation we build, A/B test copy, and continue upskilling reps. Execution support can be scoped separately.

Do you have references?

Happy to connect you with previous customers. We currently operate primarily on referrals, and we may ask you to be a reference in the future.

Who We Are

The team

Eric Wiegand

Founder

10+ years building GTM systems for Seed–Series B companies. Former sales leader and RevOps operator who got tired of seeing the same broken pattern: great tools, no infrastructure connecting them. Started ATL to fix the gap that most consultancies ignore. Builds his own systems first, then brings what works to clients.

Kaz Egan

Sales Operations Engineer

Front-line experience as a top-performing SDR at Verkada, Zesty, and Benepass. Brings boots-on-the-ground understanding of what reps actually need to the design and implementation of automation and RevOps workflows.